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Beit El Gouna
Beit El Gouna

Some keys take you home.
This one takes you to El Gouna.

The Signature Store · Opening soon

Come in
Beit El Gouna, written in Arabic

A Little Piece of El Gouna, Wherever You Go

Some places stay with you long after you leave. Beit means home, and El Gouna has always felt like one. Inspired by the town’s colors, stories, and spirit, Beit El Gouna brings that feeling to life through thoughtfully designed pieces you can wear, use, and keep.

Beit El Gouna
Beit El Gouna Store, El Gouna

Made with creativity. Rooted in El Gouna.

The store platforms Egypt’s best designers and artisans through exclusive collaborations — core to the brand’s ethos of backing local talent and craft to create pieces inspired by the character of the town.

  • Moje Soap
  • Kahhal Kilims
  • Ken Sho
  • Catfish Objects
  • Form the Studio
  • Roofof
  • Abracadabra
  • Anakadana
  • Simonds

And more makers to come.

How should a home feel?

Beit El Gouna was made to be felt, not only seen. Four senses, four corners of the house.

  • Detail of a beach towel with fish, palms and starfish on a sea-blue ground

    Sight

    The light of the lagoon, carried indoors.

  • A ribbed cream candle with the Beit El Gouna label

    Smell

    A candle lit at dusk, and slowly the whole house fills.

  • Chocolate squares embossed with starfish

    Taste

    Something sweet, stamped with the sea.

  • Detail of a kilim design with arches, waves and a mermaid

    Touch

    Woven kilim and glazed clay under your hand.

El Gouna souvenir magnet showing a tower with palms and a boatAbu Tig Marina souvenir magnet with boats in the marina

El Gouna you love. Now yours to take home.

Its light, its pace, its ease. Everything in the house began here.

Beit El Gouna

The door opens soon. Be the first to come home.

Some places stay with you. Now, a piece of it can too. Something to wear, keep, gift or simply remind you of a place that always feels like home.

Follow @beitelgouna (opens in a new tab)

Some places stay with you. Now, a piece of it can too.

Beit El Gouna

The Signature Store